Businesses can capture more value from rapidly improving AI by giving it more demanding work and investing in how their people learn and adapt.

Most companies have valuable work that nobody has time to do, and AI can free up the people best placed to do it. This article shows how to find out how much of each role AI can take over, and how to put your employees’ knowledge of the business to work on growth.

People rarely resist change because they dislike change. They resist when they conclude that the benefits will go to someone else while they carry the costs.

Almost every owner I speak with believes their company is behind on AI. Most are wrong about what they are behind on, and many are wrong about how far.

Most automation decisions are made by looking at a process from the outside and picking the steps that appear repetitive. That is a reasonable place to start. But it misses something important, which is what the people doing the work would actually like to hand over.

Over the past several months I have had detailed conversations with owners and executives about where AI actually is being used inside their businesses. What surprised me most was how little the company size impacted their progress with AI adoption.

In nearly every company I visit there are two or three people who have quietly worked out how to make AI genuinely useful. They are rarely the people you would guess.